To relaunch the brand after a major restructure Saje requested a campaign to help introduce their refreshed vision/mission and their core product to a new (larger) market.

At the root of it Saje is in business to help you feel your best. To support your unique wellness journey with clean, ethical products for the mind, body and home. We took this sentiment and built out a cross channel campaign focused on the notion of wellbeing. Being aligned, being respected, being cared for, being authentically you.

As there is no one-size-fits-all solution to feeling good, we cast three real Saje community members to tell us what matters most to them as well as the Saje product they most often turn to to reground, centre or shift their experience into a state of wellbeing.

Years later this campaign is still running in market as an introduction to the brand.